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Is AI shaping the Future of Digital Marketing

Artificial intelligence has significantly enhanced productivity and efficiency in various business areas and industries, particularly in marketing. AI is emerging as a transformative force, redefining the way businesses connect with their audiences. It actively engages into reshaping the digital marketing landscape in many impactful ways. The integration of AI technologies into marketing strategies has ushered in a new era of personalized, data-driven, and highly efficient campaigns. It revolutionizes how marketers approach promotional campaigns, drastically reducing the time needed for strategy development and implementation. It also provides profound insights into the preferences of the target audience.